Ford Eyes Emerging Market Growth
Published Friday, 30 March, 2012 by Blog Admin. Categories: News.
Carmakers are always looking for emerging auto markets around the world, as they hope to stay ahead of global demand and carve out a place in each of these areas. Already, auto companies have made inroads in several growing countries like China, India, and Russia. Ford looks to find the next emerging market, and it believes it has found one with huge potential in Iraq.
Iraq has found itself in a better state recently, with many of its 30 million citizens desiring new cars due to income growth and stability. What Iraqis are finding, however, is that the options are scarce. Enter Ford. By bringing many of its new Ford models to the Middle East, like the popular Ford Fusion, the American automaker will help accommodate the demand from consumers and give them a wider variety of automobiles to choose from.
Existing car owners in Iraq are even expected to be interested in a new car, since many are driving cars that are nearly 30 years old, coming over in an oil trade deal with Brazil in the 1980s. We're certain those drivers could use some Ford service or Ford parts with vehicles that have racked up that many years' worth of miles.
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