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Irma and her 2 sons, Rob and Tony, took over a Ford dealership in Michigan after the death of her husband in 1983 and built it into one of the largest woman-owned businesses in the country. The Mexico-born Elder continued to acquire dealerships during the automotive downturn and today it has grown 9 dealerships selling the Ford, Lincoln, Jaguar, Land Rover, and Aston Martin brands in Michigan and Florida. Mrs. Elder passed away Sept. 30th 2014. Her legacy continues through her Rob Elder and his family.
Rob Elder is responsible for the day to day operations of Elder Ford of Tampa. He has been recognized by Ford Motor Co. as a leader in his community, for all of his charitable in the Tampa Bay area. Stop by to see him and you will see why customers keep coming back again and again.
Thank you for taking the time to visit our website. We know there are many places you can shop for your next vehicle. We want to be your dealership for life. The only way to achieve that, is to take care of you each and every time you come in. I have been assisting customers in the automotive business for over 30 years and I look forward to earning your business. Call me on my cell if I can ever assist you personally.